Du Bois gathered his data by creating profiles on 21 different online dating services, across every zip code in America.
This allowed him to browse some 19 million people’s dating profiles. To analyze the words they used to describe themselves.
So in 2010, when the most recent census came out, artist R.
Luke Du Bois (TED Talk: Insightful human portraits made from data) decided to make his own survey of the country.
OKCupid is one of the most popular dating sites and is free to sign up initially.
It works with special algorithms that match users with potential dates.
We have all dated someone who claimed to be a ‘gentleman’ or ‘adventurous,’ who later proved to be the opposite.
Turns out, us ladies are immediately turned off by a guy if he’s a self-proclaimed romantic. We conducted a study that found “romantic” made women turn a cold shoulder the most, with 43 percent of the rejected profiles including this word.Du Bois used a technique called term frequency-inverse document frequency, or tf-idf, to measure how frequently a unique word appears in a specific zip code, while discounting words used often across many zip codes.Common words like “love” and “sex” fall off the list, leaving behind only the most place-specific words.Creating online dating profiles helps consumers carefully consider potential matches.Likewise, evaluating a dating site before using it is essential, and it will bring you that much closer to finding a good match.